The current apparel retailing scenario demands the fashion apparel designing; which must be contemporary and should consecutively compensate the stressful modern lifestyle in a way to provide the comfort to all the consecutive users. The modern day customer demands not only the value for money; but value for the trust they have shown onto their brand. The loyalty perspective is off course gaining twilight day by day wherein the all the competitors are laying stress not on gaining new customers but adhering and satisfying the existing customers. This follow up with the customer’s i.e. customer relationship management is correspondingly adding a feather to their growth. Modern retailing also includes the e tailing procedure which basically promotes the modern online retailing of the products via their online stores. The modernization can be consecutively seen in the modern dressing sense of the today men. The youth today demands the products which can make him look different from the crowd of the millions. The actual research for this starts from the people itself and ends consecutively upon them. The reason might is the TARGET AUDIENCE which actually emancipates and hence give raised demand to a particular style and fashion.
Although the business had crossed the international borders but still the choice taste and preferences of the customers of a particular society is different. The western style of clothing is highly different from the contemporary Indian western style, which is a temperament to the taste of the people living in the different countries.
The reason might is the change modernization, robotization, industrialization wherein the men is busy himself showing the best machine ever. Also the modern taste had been correspondingly personalized to the individual who are actually the part and parcel of the society. The extent of individualization in the modern day to day life had also impacted the dressing in a very subtle sense wherein the need of being acceptable had convinced the men to change the look as per the extent of the taste of the society where he is adhering to.
The common men desires to become more socially acceptable which act as a driving force or an opportunity for the modern apparel retailers to build their castles onto satisfying the customer needs, demands and wishes.
